Tag Archives: twitter

The Power of Monitoring Strikes Again.

Every once in a while you have one of those “WOW!” moments and feel like you need to share it with as many people as you can find. Today, one of those kinds of events happened to me.

I’ve talked a little bit here, and on my other blog for Dix & Eaton about how important listening in the social media space can be. Not only is it a way to gather valuable intelligence on your p0tential community (if you are using social media channels externally, particularly), but it is also a valuable tool to avert crises that can flare up to ridiculous proportions because of the fluidty of content on social networks.

On Wednesday morning, I was followed by an account named @CableStinks. Now, if you are active in social networking, particularly Twitter, you’ll know that there is a heavy spam component (especially recently) that you must wade through to get to the good stuff. This account struck me as odd though. They were using the Dish Network logo, and some of its marketing copy in its bio and tweets. Normally I’d just dismiss this as idle spam, but I tweeted about it shortly after I received the follow request asking if Dish Network was aware of this account clearly ripping off their logo.

Well, apparently I raised a flag over at Dish Network’s compliance office. I received an e-mail from someone at Dish Network, and then spoke briefly with one of their compliance officers about the account. Unfortunately, I had no additional information to provide them above the fact that I was followed by this obviously fake account.

It seems pretty clear that Dish Network is monitoring social media conversations. How else would they have found me? I wanted to take the time to offer a kudos to Dish Network for monitoring online conversations and trying to put an end to this spam account. But I also wanted to offer up a cautionary tale: Don’t monitor and you might be the victim of someone misrepresenting your brand on social networks!

Relationships Over (Self) Interest…R.O.(S).I

OK, before I start getting the hate comments on my blog and through Twitter, I know that ROI means return on investment. Through the great work of Olivier Blanchard, and others, I think we’ve achieved a greater understanding of what ROI REALLY means when it comes to social media.

That being said, that isn’t what this post is about. In one of my first posts, I referenced the book Trusted Advisor. I’ll reiterate to you that it is an excellent read for communications pros of all shapes and sizes. The primary argument of the book is that, in client settings primarily, we should be focused on high levels of credibility, reliability and intimacy and much lower levels of self-orientation.

So with that as the backdrop, I wanted to continue stressing how important developing relationships are over promoting your own self-interest. This isn’t something applicable to just social media, it’s applicable to life. Get out from behind the computer and meet people in real life (or, IRL if you’d prefer) that you’ve interacted with on social networks. I bet you’d appreciate their insights even more as a result. Are there people you haven’t interacted with that you’d like to spend more time getting to know? Send them a reply on Twitter. Drop them a line on Facebook. Send them an e-mail through LinkedIn.

Whatever you decide to do, remember…relationships > self interest every single time. Anyway, I hope you all enjoy your holiday weekend!