OK, before I start getting the hate comments on my blog and through Twitter, I know that ROI means return on investment. Through the great work of Olivier Blanchard, and others, I think we’ve achieved a greater understanding of what ROI REALLY means when it comes to social media.
That being said, that isn’t what this post is about. In one of my first posts, I referenced the book Trusted Advisor. I’ll reiterate to you that it is an excellent read for communications pros of all shapes and sizes. The primary argument of the book is that, in client settings primarily, we should be focused on high levels of credibility, reliability and intimacy and much lower levels of self-orientation.
So with that as the backdrop, I wanted to continue stressing how important developing relationships are over promoting your own self-interest. This isn’t something applicable to just social media, it’s applicable to life. Get out from behind the computer and meet people in real life (or, IRL if you’d prefer) that you’ve interacted with on social networks. I bet you’d appreciate their insights even more as a result. Are there people you haven’t interacted with that you’d like to spend more time getting to know? Send them a reply on Twitter. Drop them a line on Facebook. Send them an e-mail through LinkedIn.
Whatever you decide to do, remember…relationships > self interest every single time. Anyway, I hope you all enjoy your holiday weekend!