We’re seeing a disturbing (at least to me anyway) trend in how people are using Twitter these days. Take a look at the tweet streams for some of the people you are actively paying attention too. Are they links to interesting articles? Are they random insights that may help you with your job? Are they general interest stuff that you might find useful in your personal life? Or, on the flip side, are they an amalgamation of tweets about their own blog posts/comments?
Let me say this, though, that if you were to look at my stream you’d likely see some of my own blog posts mixed in, and that’s OK. I’m not trying to be the Twitter police, but some people are sharing their own blog posts so much that we’re sort of defeating the purpose of what social networking should be about – real conversations about real issues. Not link dropping at every turn.
So what’s the appropriate mix? Is it sharing it once in the morning, once at lunch and before leaving the office (what I sometimes do)? Is that too much? Should you just rely on your content being tweet worthy and leave it up to your community?
I should also say that I’m not sure there is a correct answer. It really is what your community wants, right? If you know there are some people who you constantly interact with that are on at different points of the day then tweeting at different intervals probably makes sense, right? Anyway, who am I to judge? You guys know better than me what your tolerance is…
*Image from Zazzle.com